
Jess Tetu is a Canadian serial entrepreneur making waves across the country in the beauty & spa industry while making an impact on her community through her dedication to philanthropy!

Jess Tetu is a Canadian serial entrepreneur making waves across the country in the beauty and spa industry while making an impact on her community through her dedication to philanthropy! Overcoming adversity at a very young age, she began her adult life on her own at the age of 15 years old and through dedication, determination and hard work has become a national award winning philanthropist and entrepreneur.
Jessica is the sole owner of four Just For You Day Spas in Saskatchewan & Alberta, Founder & CEO of Lia Reese Canada, (Saskatchewan’s Beauty Brand), Co-Founder of Entrepreneur306 Mentorship & Consulting and Founder & CEO of 4seventyone Recovery Resources, a non-for-profit charity she created.
She was named one of Canada’s Top 40 Under 40, awarded the SK Entrepreneur of the Year Award, Community Leadership award, honoured with the YWCA Women of Distinction Award and most recently received one of Canada’s most coveted awards when she was named one of Canada’s Most Powerful Women.
NEW!

Follow Jess's monthly column in Toast Magazine where she's sharing her 7 Steps to Entrepreneurial Success!
PART 1 | Goal Writing
PART 2 | Be Tenacious & Commit Deeply!
PART 3 | Education
PART 4 |Stress Management & Support Systems
PART 5 | Network
PART 6 | Stay Inspired - Coming Soon!
PART 7 | Give Back - Coming Soon!
Awards & Acknowledgements
2019 - Named one Canada’s Most Powerful Women
2019 - Woman of Achievement Award, WESK Celebration of Achievement Awards
2019 - Communications & Leadership Award, Toastmasters Canada
2019 - Finalist, Community Involvement Award, YWCA Women of Distinction Awards
2019 - Official Gift Lounge Sponsor of the 46th Annual Daytime Emmy Awards
2019 - Community Builder Award, NSBA Business Builder Awards
2018 - Canada's Top 40 Under 40 Award Recipient
2019, 2018, 2017, 2016, 2015, 2014 - Winner, Best Beauty Line, Refined Magazine, Canada
2019, 2018, 2017, 2016, 2015, 2014 - Winner, Best Saskatoon Spa, Refined Magazine, Canada
2018, 2017, 2016, 2015, 2014 - Winner, Best Spa, Prairie Dog Magazine, Regina, Sk
2018, 2017, 2016, 2015, 2014 - Winner, Best Spa, Planet S Magazine, Saskatoon, Sk
2017 - Recipient of the Women of Distinction Award for Entrepreneurship, YWCA
2017 - Recipient Of The Volunteer Of The Year Award, Saskatoon Chamber Of Commerce
2017 – Named A Top Spa In Canada For Facials, Flare Magazine
2016 - Finalist, Young Entrepreneur Of The Year, Abex Awards, Saskatchewan Chamber Of Commerce
2015 - Finalist, Customer Service, Sabex Awards, Saskatoon Chamber Of Commerce
2015 - Finalist, Young Entrepreneur, Paragon Awards- Regina & District Chamber Of Commerce
2015 - Finalist/honoree, Entrepreneurship, Women Of Distinction Awards, Ywca
2014 - Recipient, Young Entrepreneur Of The Year, Abex Awards, Saskatchewan Chamber Of Commerce
2014 - 2nd Place / Top 3 Young Entrepreneurs Of The Year, Paragon Awards, Regina & District Chamber Of Commerce
2013 - Finalist / Top 3 Young Entrepreneurs Of The Year, Paragon Awards, Regina & District Chamber Of Commerce
2013 - Finalist, Young Entrepreneur Of The Year, Abex Awards, Saskatchewan Chamber Of Commerce
2012 - Present - Member Of The International Women's Leadership Association
What They're Saying
“…Jess Tetu has one of the most inspirational stories of any I’ve heard…”
Jess Tetu has one of the most inspirational stories of any I’ve heard. Not only did she overcome adversity to achieve great success in her career and business, but she also is able to find balance in her life and with her family. What will really floor you is her ability to look back and not only explain her perseverance, but also her forgiveness. I cannot fathom how Jess did it, but I know that by telling her story she will impact countless people in being able to overcome some of the most challenging obstacles in life. Her words will push you to think more about how and what you can share with the rest of the world. Incredible.
– Peter Kinkaide
President, Women & Wealth Gala
“…After hearing Jess speak today, it is clear that you can be successful even when people are telling you not to go for your goals…”
Hearing Jess speak was very inspirational. Hearing her story from how she came from basically nothing to being very successful is definitely motivating as a business student. After hearing Jess speak today, it is clear that you can be successful even when people are telling you not to go for your goals. Not to mention she was very interesting to listen to. Loved every minute of it!
Jessica
Student, Lakeland College
“…You could only leave the room realizing that you can accomplish more than what you believed you ever could…”
Jess was one of the rawest and inspirational speakers the Edwards Business Students’ Society has hosted. We were very fortunate to have her at our Annual Business Formal in October 2018 which hosts over 350 business professionals, students, and faculty in Saskatoon. Her keynote address hit a chord with every person in the room. Jess has an incredible ability to connect with everyone no matter age, gender, or background. Attendees described her speech as “motivating and simply unforgettable.” You could only leave the room realizing that you can accomplish more than what you believed you ever could.
Mikaila Ortynsky
Formal & Grad Director, Edwards Business Students’ Society, Edwards School of Business
“…I am inspired to dig deep and move my business forward…”
Heard Jess yesterday, May 24 at the WESK small business conference in Regina. Very moved and impressed with her tenacity. I am inspired to dig deep and move my business forward. I can relate to some of the challenges she faced. Thanks for sharing such a personal story.
Charlene Vaughn
President
City Space Kitchens & Interior Design Inc.
“…She is a great example of how hard work pays off and you can accomplish your dreams…”
Jessica spoke at our Annual Business Education Conference and her speech was fantastic! I was captivated by her presentation the entire time. Her personal story of overcoming adversity and her journey to success is inspirational. She tells her story in a way that you can imagine and visualize her life, at least I could as a small town Saskatchewan girl myself. She is a great example of how hard work pays off and you can accomplish your dreams!
Serena Sjodin
Lloydminster Chamber of Commerce
“…Her message revealed that with drive and work ethic, we all have an innate skill to overcome adversity, take chances, and to step out of our comfort zone for the sake of our passions!…”
I had the pleasure of hearing Jess speak twice in one day!
In the morning she gave a very moving keynote address at the Lloydminster Chamber of Commerce Business Education Conference. The room was filled with several business leaders in our community, who, especially in the last few years, have struggled with an economic downturn. Jess’ inspirational story about her family struggles with addiction, poverty, and, at one-point homelessness; and her ability to not only survive, but to truly push herself to THRIVE really put the room’s business issues and problems into perspective. Her message revealed that with drive and work ethic, we all have an innate skill to overcome adversity, take chances, and to step out of our comfort zone for the sake of our passions!
Another take away from the morning was Jess’ dedication to the communities she does business in. Giving back to those who have supported you and your business – not only with good hard work in the form of a product or service, but personally as well goes a long way. Not only is it good for your business, she relayed, but it is good for your soul.
I am also one of the founders of the 100+ Women Who Care Lloydminster group, and, lucky for us, we had our very 1st Awards night scheduled the day Jess was booked to speak at the Chamber of Commerce event. Jess has participated, presented and has had her foundation awarded by the Saskatoon 100 Women Who Care group, and really has an appreciation for what this “Giving Circle” concept of philanthropy can do for charities as well as in building a “community of caring”.
Jess very graciously accepted our request to speak at our event (free of charge, I might add), even though the Chamber of Commerce event ended at noon, and our evening event did not start until 7:00 pm. She spoke very passionately about the effect her involvement with the Saskatoon group had on her, her charity and the city of Saskatoon as a whole, and praised our ladies for getting out and giving back. Since the event, many members of our group have posted messages on social media to Jess – thanking her for coming and for her message, and she has been very quick to respond with a kind word.
In meeting Jess, it is very evident she is so much more than a savvy business person, she is a mom, a wife, a sister and a daughter who loves her family, she is a philanthropist, and she is a genuinely nice, caring and giving person.
Sherri Stephens
Integra Engineering Ltd.
“…Through her poise and ability to humanize her story, she told a story of always wanting to make the world better for at least one person. I think it is fair to say she has impacted and helped hundreds of people…”
I had the privilege of first hearing Jess speak this summer at an event hosted by Jami Young. However, this was not the first time I had met her.
More than 10 years ago when I was first a customer of Just For You Day Spa, Jess was a loyal employee. Her professionalism and passion were palpable then.
When Jess spoke this summer, she shared her story and her journey to success. She spoke with pride and admiration for her father. She eloquently described leaving her family home at 15 and venturing for the city, determined to make herself a life. She never used her storied past as an excuse to give up, nor did she use it as a “take no prisoners” approach to success.
Through her poise and ability to humanize her story, she told a story of always wanting to make the world better for at least one person. I think it is fair to say she has impacted and helped hundreds of people.
As a daughter whose father is also afflicted with addiction, I felt her love for her dad- he was, is and always will be her true north.
As a mother who has struggled with addiction after the births of my children, she reaffirmed what I know to be true about myself- I am not a bad person. With her ability to see through struggle and bad decisions, she has the ability to hold space for pain and sorrow so naturally.
To have heard her bring voice to pain and hard work was beyond inspiring.
Knowing she gives back more to the community than she receives from her many entrepreneurial ventures, she will leave a legacy for many generations to come, but more importantly for the father she lost.
Never would I have guessed she struggled many years ago to work, pay bills and finish high school on her own. Her grace, beauty and kindness so many years ago as an employee were welcoming. Knowing what I do now, her bravery and determination are awe inspiring.
We are a better city for the gifts she gives to our communities. I will always listen when she speaks and look forward to being a part of her future.
With Courage, Kindness and Compassion,
Julie Valette
“…You can’t help but feel like you can accomplish more with your life and situation after having listened to her speak…”
I have had the pleasure of hearing Jess speak at an engagement recently, and hearing her tell her story had an incredible impact, it was powerful and inspirational. Jess speaks from the heart, is vulnerable and open but also shares with the group how she overcame so much and continues to deal with seemingly insurmountable adversity. You can’t help but feel like you can accomplish more with your life and situation after having listened to her speak and having the pleasure of meeting her in person.
Donnie Atkinson
General Sales Manager
Vista Radio
“…She was so passionate as she spoke about the importance of business mentors, having big audacious goals, supporting your community and that being different is a very good thing…”
Jessica Tetu was the keynote speaker at an annual Community Futures conference my staff attended. Wow, what an amazing woman, speaker, philanthropist and entrepreneur. Her life journey from chaos to champion is so inspirational. She was so passionate as she spoke about the importance of business mentors, having big audacious goals, supporting your community and that being different is a very good thing. Great words of wisdom! Hearing from Jessica was definitely the highlight of the conference for me.
Verna O’Neill
General Manager
Community Futures Sunrise
“…Her message and they way she delivers it is captivating…”
The first time I heard Jess speak, it was at a networking event for EWI of Saskatoon. Her message and they way she delivers it is captivating.She has a strong message and I hope she continues to share it!
Michelle Busa
Read Saskatoon
“…She turned an uncertain future for herself into a passion for the beauty and spa industry through a lot of hard work…”
I’ve heard Jess’ story and she is captivating to listen to. She turned an uncertain future for herself into a passion for the beauty and spa industry through a lot of hard work. She is incredibly inspiring and continues to give back to her community through charity and fundraiser work and is not only a friend but someone I look up to in the business industry.
Molly Lux
Lux Events
“…I would recommend her to any event where you want your guests leaving inspired that they too can make a difference in the lives of others…”
We had the pleasure of having Jess Tetu speak at our Ideas On Tap Event with the theme from Good to Great. The audience for this event is around 200 people and brings together local businesses and the community in a Ted Talk fashion. Jess was a great addition to our event and held the audience engaged through her whole presentation. She speaks candidly from the heart and the audience walked away passionate to take on their dreams. I would recommend her to any event where you want your guests leaving inspired that they too can make a difference in the lives of others.
Jean Parchewsky
Vendasta Technologies Inc
“…I will be goal planning every Monday now, thanks to Jess, to help me get to my goals and dreams faster…”
Jess is absolutely amazing to hear speak. She tells her story from the heart and really makes you realize that anything is possible if you just set your mind to it. She has really taught me that even when there are obstacles that are blocking your path think of other ways to get around them. Don’t allow anything to hold you back from your purpose. You have the ability to make such an impact and to see higher than your original goals. I will be goal planning every Monday now thanks to Jess to help me get to my goals and dreams faster. Thank you Jess for being so giving and coming to speak and inspire so many women at our event. You are so full of empowerment and I am so thankful our paths crossed.
Jennifer
A Beautiful Inspiration
“…Her message to get involved and help people in one’s community is a timely one given today’s social climate and will have a very positive effect in communities that hear her message…”
I heard Jess speak at the Business Education Breakfast in Lloydminster in March 2018. Jess’ natural poise and compassion were notable as she told her story of a difficult upbringing followed by triumph both personally and in her business life. Her message to get involved and help people in one’s community is a timely one given today’s social climate and will have a very positive effect in communities that hear her message. I can’t wait to meet Jess again, and I wish her all the best!
Terra Weaver
KT and Company
“…It was one of the best events we held for our members, inspiring everyone who attended, and left them talking about it for some time. Highly recommended…”
Jessica’s positive attitude and uplifting message of setting goals for yourself, never giving up in difficult times, and success being a product of the effort you put in was incredible to hear. She’s relatable to youth and adults alike, and shares a story that’s not only powerful but real, in a way that really engages the audience. It was one of the best events we held for our members, inspiring everyone who attended, and left them talking about it for some time. Highly recommended!
Kevin Meldrum
Marketing Director
Greater Saskatoon Chamber of Commerce
“…Absolutely INSPIRING!! Contagious energy, she will have you hanging off of every word…”
Absolutely INSPIRING!! Contagious energy, she will have you hanging off of every word. I cannot say enough about how incredible Jess and her story is. True triumph through adversity.
Brett Atkinson
“…In hearing her speak people can’t help but feel they can overcome obstacles and accomplish great things…”
Inspiring – that’s the best way to describe Jess Tetu. Her drive and determination have helped her succeed as a serial entrepreneur, building several successful and award winning businesses in our community and across our province. As a speaker, Jess has a natural ability to connect with her audience and hits the mark for business, motivation, addiction awareness audiences and more. In hearing her speak people can’t help but feel they can overcome obstacles and accomplish great things.
Darla Lindbjerg
CEO
Greater Saskatoon Chamber of Commerce
“…The bravery and courage with which Jess shares her story is truly awe-inspiring…”
I have had the pleasure of engaging Jess twice as a speaker for EWI (Executive Women International) events and in both situations, be it the first where she spoke for an hour, or the second when she spoke for 10 minutes, she had the audience completely enthralled. The bravery and courage with which Jess shares her story is truly awe-inspiring. She speaks from the heart and one can’t help but be inspired.
Karen Skirten
Marketing & Sales Manager
MOBO Promotional Solutions
“…her enthusiasm for her business and life is contagious. Everyone left her presentation feeling extremely inspired and excited to apply what we learned to our own businesses…”
Jessica Tetu came to speak at a photography convention we put on about business and social media. From the first moment her presentations started, she had us all in awe of her story. She told us about her background which made everyone feel a connection to her immediately. Her presentation was well thought out, well organized and very knowledgeable. Everyone wanted to bring her back for a longer presentation. Jess has a ‘sparkle’ about her that you just want to be around and her enthusiasm for her business and life is contagious. Everyone left her presentation feeling extremely inspired and excited to apply what we learned to our own businesses. If you ever have the chance to see Jess speak, you need to snag a seat. You will leave feeling very inspired.
Mandy
Memories by Mandy Photography
Submit your own testimonial!
Have a story you'd like to share about your experience at one of Jess's speaking engagements? We'd love to hear it! Thank you for submitting your information below.
Past & Future Events
2021
JANUARY 7 – GUEST SPEAKER | The Exchange- Rebound Edition | WESK Virtual Event
FEBRUARY 25 – GUEST SPEAKER | Hindsight 2020 | Virtual Event- Ticket Available Here
2020
FEBRUARY 26 - GUEST SPEAKER | Lakeland College | Lloydminster, AB
MARCH 7 - GUEST SPEAKER | Women & Wealth Gala | Open Event | Calgary, AB
APRIL 4 - KEYNOTE SPEAKER | Sask Rush Yoga Event | Saskatoon, SK
APRIL 24 - KEYNOTE SPEAKER | Women in Dentistry Gala | Private Event | Saskatoon, SK
MAY 20 - PANEL SPEAKER | WESK Anniversary Gala | Regina, SK
JUNE 19-21 - GUEST SPEAKER | Women Empowering Women Calgary | Calgary, AB
JUNE 26-28 - GUEST SPEAKER | Women Empowering Women Niagara Falls | Sheraton on the Falls, Niagara Falls, ON
JULY 17-19 - GUEST SPEAKER | Women Empowering Women Victoria | Delta Victoria Ocean Point Resort, Victoria BC
OCTOBER 3-4 - GUEST SPEAKER | Women Empowering Women Ottawa | Delta Hotels Bessborough, Ottawa, ON *CANCELLED DUE TO COVID
OCTOBER 16-18 - GUEST SPEAKER | Women Empowering Women Toronto | Toronto Airport & Conference Centre, Toronto, ON *CANCELLED DUE TO COVID
OCTOBER 30-NOVEMBER 1 - GUEST SPEAKER | Women Empowering Women Vancouver | Vancouver Marriott Downtown, Vancouver, BC *CANCELLED DUE TO COVID
NOVEMBER 6-8 - GUEST SPEAKER | Women Empowering Women Regina | Delta Hotels Regina, Regina, SK *CANCELLED DUE TO COVID
NOVEMBER 19 - KEYNOTE SPEAKER | Women, Wine & Wellbeing (Socially Distanced Live Event) | Venue 308, Calgary, AB, Tickets Available: https://www.eventbrite.ca/e/an-evening-of-empowerment-with-jess-tetu-calgary-tickets-126306479079
NOVEMBER 26 - KEYNOTE SPEAKER | Red Deer College | Venue Private Virtual Event
2019
JANUARY 23 – PODCAST INTERVIEW | Lady Talk Radio | Live Radio Broadcast 2:00pm (CST) www.ladytalkradio.com/ | Vancouver, BC
FEBRUARY 5 – KEYNOTE SPEAKER | Inspiring Women Conference KT & Company | Open Event & Tickets Now Available | Lloydminster, AB
MARCH 8 – GUEST SPEAKER | Women & Wealth Gala | Open Event & Tickets Now Available | Edmonton, AB
APRIL 16 – GUEST SPEAKER | Uncorked WESK | Open Event | Mercedes Benz Regina, Regina, SK
APRIL 17 – GUEST PANEL MEMBER | Social Saskatoon – Social School | Open Event | Broadway Theatre, Saskatoon, SK
MAY 4 – KEYNOTE SPEAKER | Saskatoon Toastmasters | Open Event |Saskatoon, SK
MAY 16 – EMCEE | 2019 Fuze Conference | Open Event | Sheraton Cavalier, Saskatoon, SK
JUNE 13 – GUEST SPEAKER | Shaken With a Twist WESK | Open Event | Village Guitar & Amp Co. Saskatoon, SK
OCTOBER 17 – GUEST SPEAKER | Leadership Conference | Private Event | Sask Polytechnic, Saskatoon, SK
2018
JANUARY 10 – Q & A | Chamber on Tap | Saskatoon Chamber of Commerce – Lucky Bastard Distillery
MARCH 14 – KEYNOTE SPEAKER | Business Education Conference | Lloydminster Chamber of Commerce
MARCH 14 – GUEST SPEAKER | 100 Women Who Care Charity Kick Off | Rolling Green Fairways, Lloydminster, AB
MARCH 21 – GUEST SPEAKER | Lakeland College | Lloydminster, AB
APRIL 5 – SPEAKER + GUEST JUDGE | Lakeland College | Lloydminster, AB
MAY 4 – KEYNOTE SPEAKER | EWI of Saskatoon | Hilton Garden Inn Saskatoon, SK
MAY 23-24 – KEYNOTE SPEAKER | Women Entrepreneurs of SK – WESK Provincial Conference | Regina, SK
JUNE 2 – KEYNOTE SPEAKER | High school Graduation | Paul Kane High School, St. Albert, AB
JUNE 2 – GUEST SPEAKER | Private Event | Women’s Leadership Event, Edmonton AB
JUNE 7 – PANEL GUEST | International Council of Shopping Centers (ICSC) | Saskatoon, SK
JUNE 20 – GUEST SPEAKER | McKay Career Training | Saskatoon, SK
AUGUST 15 – GUEST SPEAKER | EWI Saskatoon, Women’s Nine & Wine | Moonlake Golf & Country Club, Saskatoon, SK
SEPTEMBER 11 – KEYNOTE SPEAKER | Servus Credit Union – Private Event | Edmonton, AB
SEPTEMBER 12 – WOMEN’S WORKSHOP | A Beautiful Inspiration | Open Event & Tickets Now Available | Edmonton, AB
SEPTEMBER 25 NOON – GUEST INTERVIEW | Social Minute with T Squared Social | Broadcast live on Facebook| Saskatoon, SK
SEPTEMBER 25 – GUEST SPEAKER | Dress for Success | Private Event | Saskatoon, SK
SEPTEMBER 27 – GUEST PRESENTER | Habitat For Humanity Women’s Build Wrap Up Party | Private Event | Saskatoon, SK
OCTOBER 16 – KEYNOTE SPEAKER | Women in Business Luncheon | Grand Prairie, AB
OCTOBER 18 – KEYNOTE SPEAKER | Edwards Business Students’ Society – Business Formal | Private Event | Saskatoon, SK
OCTOBER 20 – GUEST SPEAKER | The Uncommon Woman | Open Event & Tickets Now Available | Vancouver, BC
DECEMBER 6 – GUEST SPEAKER | Bourgault- Private Event | Regina, SK
2017
JANUARY 16 – GUEST SPEAKER | Photography Association of Canada Conference | Four Points Sheraton, Saskatoon SK
“Growing Your Business in a Saturated Market & Social Media Marketing”
JUNE 21 – GUEST SPEAKER (Interactive)| Jami Young’s “Women, Wine & Wisdom” | The Two Twenty, Saskatoon SK
AUGUST 27 – CLASSROOM SPEAKER | Saskatoon Fashion & Design Festival | Saskatoon, SK
“Entrepreneurship, growing your business & how to compete in a saturated market!”
OCTOBER 26 – KEYNOTE SPEAKER | Community Futures Provincial Conference | North Battleford, SK
OCTOBER 27 – CLOSING SPEAKER | Ideas on Tap | Vendasta, Saskatoon Sk
“Good to GREAT”
Media
Jess has been featured on television, radio, editorial, podcast and digital segments. To book a media feature, please contact info@jesstetu.com for more info.

INDUSTRY WEST MAGAZINE | COVER STORY: A Conversation with Jess Tetu
REFINED MAGAZINE | Best of the Best award winner, Jess Tetu
CBC NEWS | Saskatoon business woman Jess Tetu has been named one of Canada's Top 40 under 40
SASKATOON STAR PHOENIX | Saskatoon-based business owner receives Canada's Top 40 Under 40 award
GLOBAL NEWS | Saskatoon-based Jess Tetu one of Canada’s Top 40 Under 40
CTV NEWS | Local entrepreneur makes Top 40 Under 40
NATIONAL POST | The Power of Top 40 Under 40
CTV NEWS | New Beginnings Walk and Run fundraiser
THINKSASK NEWS | "Small-town girl" with Big Plans
REFINED MAGAZINE | Cover Story: Community. Family. Friendship
CEREBRAL MIND CONTROL YXE (CMC) PODCAST | Embrace Your Story (feat. Jess Tetu) - Episode 60
REFINED MAGAZINE | Lia Reese Canada: Beauty Blog
TOAST MAGAZINE | Monthly Column: 7 Keys to Entrepreneurial Success – with Jess Tetu
TOAST MAGAZINE | Monthly Column: Stress Management & Support Systems – with Jess Tetu

Book Event
Jess is available for speaking engagements across Canada as well as internationally.
Please complete the form below or contact info@jesstetu.com to inquire about dates, events and fees.
